Ralley Helmets

I know the Atlanta Thrashers started this last year, but it has taken a year for other teams to go to it. I'm not sure if Marc Savard has it trademarked or not. He brought it to the Bruins and it has worked, because they actually have won 2 or 3 shootouts with it and last year they were god awful on the shootout. Monday night on Versus the Penguins/ Capitals game went into the shootout. The Peguins put on the Ralley helmets and Malkin scored the winner. It is looking like the teams are having a lot more fun with the shootout this year and the ralley helmet is working. What are your thoughts on the ralley helmet and will other teams go to the ralley helmet?